Market Needs Addressed

 


Figure 1: Current Internet Model
User enters the Internet via AOL Website. After the user clicks a banner ad, he or she is hyper linked away from AOL to J&R.. J&R makes the sale to the customer and AOL never receives a portion of the revenue they helped to generate. Ultimately AOL loses control of the transaction.

WebXchange provides a "supermarket" atmosphere unlike anything currently being offered. TRANSWEBTM enables a visitor to enter a location and make all of their purchases at one location. The user is not hyperlinked to a different location, but stays within the service provider?s network, which tracks every transaction. Figure 2 illustrates this.

Figure 2: Internet Model With WebXchange
This figure shows the flow of a transaction: 1) request comes from the end user to a network entry point (AOL in this example); 2) the product request is sent to the J&R. Service Center; 3) the transaction is then automatically routed back through the Control Center to the UPS Service Center for shipping details; 4) the transaction is again routed to the Visa Service Center for fee payment; 5) the results of the transaction are then returned to the user. WebXchange records all information about transaction.
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